About Us

Founded by three friends in 2025, Flo 39 creates original apparel inspired by travel, art, architecture, and the places that stay with us long after we return home. Our designs begin with vintage travel graphics, historic landmarks, quiet streets, and the unexpected details that make a destination memorable.

Some begin even closer to home—with family artwork, photographs, travel souvenirs, and keepsakes saved through the years. We reimagine these personal pieces as wearable designs, preserving not only their beauty but also the stories they carry.

We started our brand designing clothing that is effortless and easy to style. Layer our t-shirts under a blazer or favorite cardigan, pair them with jeans and jewelry, or wear them simply on their own. The same is true of our sweatshirts, sweaters, hats, and slides. Each is designed to fit naturally into your wardrobe and be worn for years to come.

Our Philosophy

Flo 39 is rooted in craftsmanship, individuality, and timeless design. We believe the value of a piece comes from the story, care, and artistry behind it.

We value individuality over trends, quality over quantity, and lasting beauty over fast fashion. We believe good design and craftsmanship should feel special without being out of reach.

Our original apparel is printed to order for each customer, helping us reduce overproduction.

Our Mission

Our mission is to offer original apparel and distinctive, small-batch pieces meant to be worn, used, and loved for years to come. Simple. Timeless. Easy to wear.

Our Boutique

For our San Carlos boutique, we seek out small ateliers and independent European makers who share our appreciation for quality materials, traditional techniques, and limited production.

Many of the pieces we select are made by hand or produced in small batches. They reflect the subtle details we love—beautiful materials, thoughtful construction, and artisan embellishment.

Visit our boutique and you’ll find imported European pieces from artisan jewelry to handmade bags to home accessories and other distinctive finds from makers we admire.

Visit us in San Carlos Tuesday through Friday by appointment. Email hello@flo39.com to schedule a private shopping time.